Nabisco/Eyebrow/Corner callout: prominence threshold
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When designing the layout of an APS, there is very specific guidance regarding minimum font size, proportionality of font size and acceptable limits of those proportions. We would be interested to receive guidance surrounding acceptable proportions of a nabisco. There will always be case-specific variables to consider such as colour, margins, shape, etc. however, isolating for the dimensions of a nabisco alone, what would be the threshold at which its proportions become objectively prominent? In terms of a percentage of total area of:
- the various standard display ad dimensions
- a printed APS
- a visually distinct section over which the nabisco is placed
Any guidance on this issue would be greatly appreciated as it would help designers go forward in the true spirit of a nabisco and bring an element of objectivity to what is often a very subjective discussion.
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Hello @taylor-murphy
You raise some excellent questions. The difficulty in setting these types of standards is that nabiscos/eyebrows/corner callouts are vastly different across pieces. They are impacted by the prominence, positioning, content on the page, content in the nabisco, presentation of other copy on the page, presentation of copy throughout the piece, design elements for the brand/on the page, and so on. They are often used to create separation between clinical and non-clinical. General guidance would be that it has to look separate (if this is the purpose of the feature). If it looks like the headline for a piece, takes up ½ or even a third of the page, is integrated into an image, etc. then it’s likely not creating separation.
We’re happy to discuss what could be proposed as guidance. We invite the Forum community to post some ideas below.
