Redirecting user via QR code
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Can we change the eFile that links out of a QR code post approval (assuming no changes to layout or copy to the original APS)? For example, once an HCP branded Journal Ad with a QR code is approved for use, can we update the redirect from the QR code to another branded HCP eFile? If the QR code on the Journal Ad originally redirected to a digitally hosted APS (and was approved), but then once a mobile HCP branded website is launched, can we simply change the redirect? Or would we need to resubmit the Journal Ad as an update and indicate that the eFile has been changed for the QR code?
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Can we change the eFile that links out of a QR code post approval (assuming no changes to layout or copy to the original APS)? For example, once an HCP branded Journal Ad with a QR code is approved for use, can we update the redirect from the QR code to another branded HCP eFile? If the QR code on the Journal Ad originally redirected to a digitally hosted APS (and was approved), but then once a mobile HCP branded website is launched, can we simply change the redirect? Or would we need to resubmit the Journal Ad as an update and indicate that the eFile has been changed for the QR code?
In general, PAAB should be informed of all changes to an APS post approval, including re-directs for a QR code as it would deviate from what was approved. While the re-direct would be a PAAB approved branded APS, the context of the original message in relation to the new APS is a consideration. It can be forwarded to PAAB as an FYI initially and we can determine whether that is sufficient or if an update would be required.
