Unbranded and Branded Materials (not same product)
Is there an opportunity to develop an email that speaks to one branded product as well as disease state information on another product (not indicated to treat the same condition but within the same therapeutic area)?
Jennifer Carroll last edited by
Co-promotion of a brand and a separate disease state would be difficult to do in a single email as the nature of the communication inherently links the two features regardless of the look or disclosures. We would recommend two separate communications. Remember that when you link branded and unbranded, everything becomes branded. Q&A 356 provides greater detail around proximity.