Navigation

    Forum

    • Register
    • Login
    • Search
    • Categories
    • Recent
    • Popular
    • Users
    • Groups

    Unbranded and Branded Materials (not same product)

    Miscellaneous
    2
    2
    26
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as topic
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • C
      chagali.toney 0 last edited by

      Is there an opportunity to develop an email that speaks to one branded product as well as disease state information on another product (not indicated to treat the same condition but within the same therapeutic area)?

      Jennifer Carroll 1 Reply Last reply Reply Quote 0
      • Jennifer Carroll
        Jennifer Carroll @chagali.toney 0 last edited by

        Hi @chagali-toney-0

        Co-promotion of a brand and a separate disease state would be difficult to do in a single email as the nature of the communication inherently links the two features regardless of the look or disclosures. We would recommend two separate communications. Remember that when you link branded and unbranded, everything becomes branded. Q&A 356 provides greater detail around proximity.

        1 Reply Last reply Reply Quote 0
        • First post
          Last post