Can patient feedback on PSP be added to veeva approved email?
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If we are to build a Veeva Approved Email, which will be sent out by Sales reps to HCPs, which speaks to our PSP, it is possible to include patient feedback that we have received in this email? Patients will not be identified, only quotes regarding their experience will be included.
Please note there will be no product claims. None of the patient feedback will speak to the product, it will only speak to their experience with the PSP.
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Hey @nimisha
We are assuming that you mean “a resource in Veeva which is a PAAB approved HCP email”. If so, yes, it is possible to use patient feedback. Claims should be limited to the program features. If it’s a branded PSP, copy may have implications for the brand. Additional nuances may arise during the review process.
