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PAAB Notice
The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB), including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system. Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.

Consumer branded website

Scheduled Pinned Locked Moved Guidance on DTCA / DTCI Regulations
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  • M Online
    M Online
    mef
    wrote on last edited by
    #1

    Hi, I would appreciate clarity with regards to the area of consumer branded websites. I understand that we cannot exceed name/price/quantity, and no link to therapeutic use. What if we would like to upload a questionnaire on a branded website, with some general questions to ask your HCP (this would not allude to therapeutic use, and could be used for all/any treatment). Would this be permissible, or we cannot go beyond n/p/q in any respect? Thank you.

    Jennifer CarrollJ 1 Reply Last reply
    0
    • M mef

      Hi, I would appreciate clarity with regards to the area of consumer branded websites. I understand that we cannot exceed name/price/quantity, and no link to therapeutic use. What if we would like to upload a questionnaire on a branded website, with some general questions to ask your HCP (this would not allude to therapeutic use, and could be used for all/any treatment). Would this be permissible, or we cannot go beyond n/p/q in any respect? Thank you.

      Jennifer CarrollJ Offline
      Jennifer CarrollJ Offline
      Jennifer Carroll
      wrote on last edited by
      #2

      Hey @mef

      A questionnaire may be included on a consumer site if it does not create a link to or allude to therapeutic use. The preclearance process can assess acceptability of copy that is not the name, price or quantity of the brand.

      M 1 Reply Last reply
      0
      • Jennifer CarrollJ Jennifer Carroll

        Hey @mef

        A questionnaire may be included on a consumer site if it does not create a link to or allude to therapeutic use. The preclearance process can assess acceptability of copy that is not the name, price or quantity of the brand.

        M Online
        M Online
        mef
        wrote on last edited by
        #3

        @jennifer-carroll Thank you for the clarification!

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