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The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB), including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system. Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.

Comparative claims

Scheduled Pinned Locked Moved Claims & Support/References for Claims
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  • M Offline
    M Offline
    mef
    wrote on last edited by
    #1

    According to the code, is it permissible to develop a promotional piece that would be submitted for PAAB review that compared the sponsor's drug product to another product not available in Canada? As the individual molecules of the other combination product not available are used in Canadian medical practice. The fact that the specific drug is not available in Canada can be mentioned. Thank you.

    Jennifer CarrollJ 1 Reply Last reply
    0
    • M mef

      According to the code, is it permissible to develop a promotional piece that would be submitted for PAAB review that compared the sponsor's drug product to another product not available in Canada? As the individual molecules of the other combination product not available are used in Canadian medical practice. The fact that the specific drug is not available in Canada can be mentioned. Thank you.

      Jennifer CarrollJ Offline
      Jennifer CarrollJ Offline
      Jennifer Carroll
      wrote on last edited by
      #2

      @mef

      Per PAAB code section 5.1, compared drugs should have an authorized indication for use in common. A product that is not available in Canada would not have terms of market authorization for use so the comparison would not be acceptable in advertising.

      Please also note that the Health Canada Therapeutic Comparative Advertising document also requires compared health products to have received marketing authorization in the form of a Notice of Compliance(NOC) and/or a Drug Identification Number (DIN) for therapeutic comparisons.

      M 1 Reply Last reply
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      • Jennifer CarrollJ Jennifer Carroll

        @mef

        Per PAAB code section 5.1, compared drugs should have an authorized indication for use in common. A product that is not available in Canada would not have terms of market authorization for use so the comparison would not be acceptable in advertising.

        Please also note that the Health Canada Therapeutic Comparative Advertising document also requires compared health products to have received marketing authorization in the form of a Notice of Compliance(NOC) and/or a Drug Identification Number (DIN) for therapeutic comparisons.

        M Offline
        M Offline
        mef
        wrote on last edited by
        #3

        @jennifer-carroll Thank you! 🙂

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