Can the same non-clinical headline/statement be utilized in both branded DTC materials and branded HCP materials?
Jennifer Carroll last edited by
It is hard to answer this question without the context of the headline copy. As both pieces are branded, we would assume that the claim has been accepted in the context of the brand. A consideration is that content written for consumers (who you cannot promote its therapeutic use for Schedule F drugs) can sometimes be inappropriate for HCP advertising since HCPs would link the message with the therapeutic use, which could change the meaning of the statement. This could impact acceptability of use in HCP pieces.