New Health Canada Guidance and Help Seeking messages
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Hello! Under the new Health Canada "Guidance on distinction between advertising and other activities for health products", is declaration of sponsorship in help seeking messages a requirement, or is doing so actually disallowed?
The new Guidance states that declaration of sponsorship by name or logo is required for "medical condition and treatment awareness materials". In the previous guidance, "medical condition and treatment awareness materials" seemed to be referred to as "Consumer Brochures". "Help Seeking Announcements" were written as a separate section.
We are wondering if help seeking announcements fall under "medical condition... materials" in the new guidance, requiring declaration of sponsorship in such messages. If this assumption is incorrect, is it fair to presume that help seeking messages are subject to the same criteria as they were in the 2005 Guidance (which stated that the manufacturer name should NOT be included in order for the announcement to be nonpromotional)?
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Hello @dmauri
Materials that used to fall under the provisions of help-seeking messages and consumer brochures now fall under those of “medical condition and treatment awareness materials”. These materials should identify the manufacturer.
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@jennifer-carroll Thank you for clarifying!
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This is with reference to the previous question on "New HC Guidance and Help Seeking messages." I would like to ensure I have understood correctly. Hence, can you please confirm - does this mean that under the new HC guidance, DTCI help seeking messages for vaccines and schedule A diseases are now required to disclose the sponsor (e.g. company logo), as this was previously not allowed? Thank you.
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Hey @mef
Yes, direct to consumer information (DTCI) help-seeking messages for vaccine-related diseases would require disclosure of the sponsor.
