Skip to content
  • Categories
  • Recent
  • Tags
  • Popular
  • Users
  • Groups
Skins
  • Light
  • Cerulean
  • Cosmo
  • Flatly
  • Journal
  • Litera
  • Lumen
  • Lux
  • Materia
  • Minty
  • Morph
  • Pulse
  • Sandstone
  • Simplex
  • Sketchy
  • Spacelab
  • United
  • Yeti
  • Zephyr
  • Dark
  • Cyborg
  • Darkly
  • Quartz
  • Slate
  • Solar
  • Superhero
  • Vapor

  • Default (No Skin)
  • No Skin
Collapse
Brand Logo

Forum

  1. Home
  2. PAAB Code
  3. Email Attachments
PAAB Notice
The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB), including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system. Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.

Email Attachments

Scheduled Pinned Locked Moved PAAB Code
12 Posts 3 Posters 996 Views
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as topic
Log in to reply
This topic has been deleted. Only users with topic management privileges can see it.
  • G Offline
    G Offline
    GMC
    wrote on last edited by
    #3

    Jennifer, you mention "Fair Balance". If the brand name and therapeutic class is mentioned, but no claims, would the requirement only be for low Fair Balance?

    Tina

    Jennifer CarrollJ 1 Reply Last reply
    0
    • G GMC

      Jennifer, you mention "Fair Balance". If the brand name and therapeutic class is mentioned, but no claims, would the requirement only be for low Fair Balance?

      Tina

      Jennifer CarrollJ Offline
      Jennifer CarrollJ Offline
      Jennifer Carroll
      wrote on last edited by
      #4

      Hi @gmc

      If limited to brand and therapeutic class, yes, lowest level would be sufficient.

      1 Reply Last reply
      0
      • G Offline
        G Offline
        GMC
        wrote on last edited by
        #5

        Ok, I've scoured all communications, PAAB responses and guidance documents. From what I can tell, I can mention brand and TA/disease state in the body copy of the RTE. It's the mixing of brand and TA/disease state in the naming convention that's the issue. Right? For example, could I mention the brand name and multiple sclerosis in the body copy and then attach PDFs with naming conventions that mention brand name but not TA/disease state?

        Jennifer CarrollJ 1 Reply Last reply
        0
        • G GMC

          Ok, I've scoured all communications, PAAB responses and guidance documents. From what I can tell, I can mention brand and TA/disease state in the body copy of the RTE. It's the mixing of brand and TA/disease state in the naming convention that's the issue. Right? For example, could I mention the brand name and multiple sclerosis in the body copy and then attach PDFs with naming conventions that mention brand name but not TA/disease state?

          Jennifer CarrollJ Offline
          Jennifer CarrollJ Offline
          Jennifer Carroll
          wrote on last edited by
          #6

          @gmc

          Sorry for the delay in response.

          Yes, you can have brand name and TA/disease state in the body copy providing indication and appropriate fair balance is included in the email body. The attached PDFs within this email can have naming conventions with brand name only or brand name and TA that is consistent with the Product monograph, as the indication and fair balance are already in the APS.

          A 1 Reply Last reply
          0
          • Jennifer CarrollJ Jennifer Carroll

            @gmc

            Sorry for the delay in response.

            Yes, you can have brand name and TA/disease state in the body copy providing indication and appropriate fair balance is included in the email body. The attached PDFs within this email can have naming conventions with brand name only or brand name and TA that is consistent with the Product monograph, as the indication and fair balance are already in the APS.

            A Offline
            A Offline
            AFPJJIM
            wrote on last edited by
            #7

            If there is a general email template created for a company with basic information (e.g. greeting, date and time of phone meeting, sign-off), can there be APS attached from multiple brands given those APS are individually approved and balanced? i.e. if we are looking to respond after a call discussing multiple products in one disease area are we able to attach APS from multiple brands if they are solicited in response to the previous discussion?

            Jennifer CarrollJ 1 Reply Last reply
            0
            • A AFPJJIM

              If there is a general email template created for a company with basic information (e.g. greeting, date and time of phone meeting, sign-off), can there be APS attached from multiple brands given those APS are individually approved and balanced? i.e. if we are looking to respond after a call discussing multiple products in one disease area are we able to attach APS from multiple brands if they are solicited in response to the previous discussion?

              Jennifer CarrollJ Offline
              Jennifer CarrollJ Offline
              Jennifer Carroll
              wrote on last edited by
              #8

              Hey @afpjjim

              We moved this post here as this is the thread it's in reference to and should appear with the understanding from the above response.

              We are going to attempt to break this response down to try and negate misunderstandings.

              First, we suggest familiarizing yourself with the Clarification regarding digitization of APS which speaks to what a templated email can look like as well as the attachment of PAAB approved pieces.

              The standardized (templated) email should receive review. During the review, the sponsor should clearly convey their intention to link attachments from multiple brands. The reviewer will assess the acceptability. Per the above document, the sponsor should provide the naming convention for attachments. If there are concerns, they will be raised by the reviewer at that time. After approval of the template (with naming conventions for attachments, confirmation that branded and unbranded will not be disseminated together, and only PAAB approved content will be attached), there is no requirement to submit all possible combinations.

              It is important to note that the email should not contain disease state mention. Any content outside of transaction elements, would require assessment for the acceptability of the linkages between unbranded content to all the potential linked branded attachments and their content.

              A 1 Reply Last reply
              0
              • Jennifer CarrollJ Jennifer Carroll

                Hey @afpjjim

                We moved this post here as this is the thread it's in reference to and should appear with the understanding from the above response.

                We are going to attempt to break this response down to try and negate misunderstandings.

                First, we suggest familiarizing yourself with the Clarification regarding digitization of APS which speaks to what a templated email can look like as well as the attachment of PAAB approved pieces.

                The standardized (templated) email should receive review. During the review, the sponsor should clearly convey their intention to link attachments from multiple brands. The reviewer will assess the acceptability. Per the above document, the sponsor should provide the naming convention for attachments. If there are concerns, they will be raised by the reviewer at that time. After approval of the template (with naming conventions for attachments, confirmation that branded and unbranded will not be disseminated together, and only PAAB approved content will be attached), there is no requirement to submit all possible combinations.

                It is important to note that the email should not contain disease state mention. Any content outside of transaction elements, would require assessment for the acceptability of the linkages between unbranded content to all the potential linked branded attachments and their content.

                A Offline
                A Offline
                AFPJJIM
                wrote on last edited by
                #9

                Administrator repositioned question due to relevance to this thread:

                I am curious if when attaching different APS to a generic email template (no branding just generic greeting, date and time of meeting and sign-off) does each combination of APS need to be approved or will the email template and each individual APS approval be sufficient.

                For example, if we have APS attachments 1,2,3,4,5 does each combination within these APS need to be independently approved (i.e combo 1,3,5 and 2,4,3 need separate approval) or because all APS are independently approved and balanced does that approval suffice?

                Jennifer CarrollJ 1 Reply Last reply
                0
                • A AFPJJIM

                  Administrator repositioned question due to relevance to this thread:

                  I am curious if when attaching different APS to a generic email template (no branding just generic greeting, date and time of meeting and sign-off) does each combination of APS need to be approved or will the email template and each individual APS approval be sufficient.

                  For example, if we have APS attachments 1,2,3,4,5 does each combination within these APS need to be independently approved (i.e combo 1,3,5 and 2,4,3 need separate approval) or because all APS are independently approved and balanced does that approval suffice?

                  Jennifer CarrollJ Offline
                  Jennifer CarrollJ Offline
                  Jennifer Carroll
                  wrote on last edited by
                  #10

                  Hello @afpjjim

                  We’ve moved your question here as it’s a more appropriate location as your questions is covered in the linked communication titled “Clarification regarding digitization of APS”, https://www.paab.ca/resources/clarification-regarding-digitization-of-aps please see the “dissemination” section.

                  Please give this doc a read and let us know if you have further questions.

                  For additional training on the acceptability of templated emails, what qualifies as “transactional elements” and distribution, we offer an online training course that includes lessons on these types of communications.

                  A 1 Reply Last reply
                  0
                  • Jennifer CarrollJ Jennifer Carroll

                    Hello @afpjjim

                    We’ve moved your question here as it’s a more appropriate location as your questions is covered in the linked communication titled “Clarification regarding digitization of APS”, https://www.paab.ca/resources/clarification-regarding-digitization-of-aps please see the “dissemination” section.

                    Please give this doc a read and let us know if you have further questions.

                    For additional training on the acceptability of templated emails, what qualifies as “transactional elements” and distribution, we offer an online training course that includes lessons on these types of communications.

                    A Offline
                    A Offline
                    AFPJJIM
                    wrote on last edited by
                    #11

                    Hi @jennifer-carroll,

                    Thank you for the helpful response. One additional question regarding the naming convention that I did not see covered was the possibility of not including indication information but potentially having the study name instead.

                    For example, if a brand is indicated across different therapeutic areas is it possible to include the study name as part of the naming convention e.g. (FOREST_Study_Leave_Behind). I ask as this does not include any claims information but I was unsure if this would be generic enough to be included in a generic email template if potentially used across brands.

                    I'm thinking if there were say two or three different brands and the email was structured to be a genericized template and the attachment appear as below (assuming FOREST, BEACH, MOUNTAIN are trials belonging to 3 different brands);

                    FOREST_Study_Efficacy
                    BEACH_Study_Safety
                    MOUNTAIN_Study_Efficacy

                    Is this brand agnostic enough that a generic template could still be used?

                    Jennifer CarrollJ 1 Reply Last reply
                    0
                    • A AFPJJIM

                      Hi @jennifer-carroll,

                      Thank you for the helpful response. One additional question regarding the naming convention that I did not see covered was the possibility of not including indication information but potentially having the study name instead.

                      For example, if a brand is indicated across different therapeutic areas is it possible to include the study name as part of the naming convention e.g. (FOREST_Study_Leave_Behind). I ask as this does not include any claims information but I was unsure if this would be generic enough to be included in a generic email template if potentially used across brands.

                      I'm thinking if there were say two or three different brands and the email was structured to be a genericized template and the attachment appear as below (assuming FOREST, BEACH, MOUNTAIN are trials belonging to 3 different brands);

                      FOREST_Study_Efficacy
                      BEACH_Study_Safety
                      MOUNTAIN_Study_Efficacy

                      Is this brand agnostic enough that a generic template could still be used?

                      Jennifer CarrollJ Offline
                      Jennifer CarrollJ Offline
                      Jennifer Carroll
                      wrote on last edited by
                      #12

                      Hey @afpjjim

                      The principle to consider is in the “Dissemination” section of the document referenced. The copy reads “If the intent is for the email template to be used across many brands (and therefore not contain fair balance), the document naming convention should not trigger the addition of fair balance. This means that it should not contain claims or copy that links the brand to therapeutic use.” If the brand name appears in the piece and there is a study name, this would create that link (see Attachment of clinical reprints in an RTE). During the submission process, you would define the naming convention as “Study acronym_study_safety_data” and convey that studies across multiple brands could be attached in the same email. The reviewer would assess if indication and fair balance are required.

                      1 Reply Last reply
                      0
                      Reply
                      • Reply as topic
                      Log in to reply
                      • Oldest to Newest
                      • Newest to Oldest
                      • Most Votes


                      • Login

                      • Don't have an account? Register

                      • Login or register to search.
                      • First post
                        Last post
                      0
                      • Categories
                      • Recent
                      • Tags
                      • Popular
                      • Users
                      • Groups