35 - At a recent visit to my physician, I ran across a display of disease information brochures (eg, diabetes) branded with a product name in the waiting room. I was always under the impression that this would be considered DTC and that we are not allowed to provide branded disease information to the general public. Can you clarify?

  • Your example would be considered "advertising" because it links the drug name and the therapeutic use. This would be a violation of the Food and Drugs Act section c01.044. PAAB provides an advisory service to avoid this type of violation.