35 - At a recent visit to my physician, I ran across a display of disease information brochures (eg, diabetes) branded with a product name in the waiting room. I was always under the impression that this would be considered DTC and that we are not allowed to provide branded disease information to the general public. Can you clarify?
Your example would be considered "advertising" because it links the drug name and the therapeutic use. This would be a violation of the Food and Drugs Act section c01.044. PAAB provides an advisory service to avoid this type of violation.
