Forum Update: Supporting Community-Led Discussion
The forum was created as a space for shared learning and peer support, and as the community grows, we want to lean more fully into that purpose.
Going forward, PAAB will be taking a more listening-first role in forum discussions. Rather than responding immediately to every question, we’ll be encouraging members to engage with one another, share experiences, and help build collective understanding. PAAB will continue to monitor conversations and will step in to:
- Correct any misunderstandings
- Provide guidance when questions remain unanswered after a few days
- Support discussions where official clarification is needed
Our goal is to foster a collaborative, trusted community where knowledge is shared and strengthened by everyone’s contributions.
Thank you for being part of the conversation.
115 - Can you confirm for branded, paid search campaigns, if you're able to: 1.Link the branded ad to both condition and brand name together as keyword terms? For example, "cholesterol Lipitor" 2. Link the branded ad to general terms such as "corticosteroids treatment"? The keyword would trigger a branded text ad that would then link to a DIN-protected, branded site.
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Answer 1: Section C.01.044 of the Food and Drugs Regulations prohibits Schedule F product promotion directly to consumers beyond name, price, and quantity. As such, linking product name and condition in this manner would appear to contravene the Food & Drugs Regulations. Answer 2: The term "Corticosteroids treatment" would also exceed the name, price, and quantity restriction. Ensure that the search results, the meta data descriptor, the site URL, and/or the content visible on the splash page (prior to entry of the password) do not exceed the name/price/quantity restriction. Please call the PAAB office if you require further information.
