Unauthorized Use of Content on this Site: The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB)—including, but not limited to, those available through the PAAB Forum, the PAAB website, and any PAAB correspondence—are specifically intended to assist individuals navigating the PAAB preclearance system. Repurposing or reproducing this content, or using it for model training or any related purposes, is strictly prohibited without the express prior written consent of PAAB. This includes, but is not limited to, the use of such materials in automated systems, machine learning models, or artificial intelligence applications.
127 - On the website: http://fightosteoporosis.ca/ the copyright notice says: "Copyright C 2010 A research based pharmaceutical company" This doesn't seem right to me, I would expect a copyright notice to clearly state the site's owners. Investigation shows that the site is operated by Warner Chilcott (who market Actonel) but a lot of digging is necessary to get that information.Is this on-side with PAAB regulations?
-
This is a direct-to-consumer activity that contains a legal issue that is beyond the PAAB Code. Health Canada has a policy, "The Distinction Between Advertising and Other Activities", see http://www.hc-sc.gc.ca/dhp-mps/advert-publicit/index-eng.php regarding Help-Seeking ads that you can see on their web-site. As a requirement to meet the law, you cannot identify a company name. Other companies have tried identifying their company through the copyright line and were told by HC that that did not meet the legal requirement. The PAAB offers a four day trurnaround opinion review service for Direct-to-Consumer advertising and disease information web-sites that helps keep companies out of trouble.
