227 - Just saw a tv ad on CANADIAN tv (Sportsnet) for zostavax, referring viewers to zostavax.ca and it very obviously promotes it for prevention of shingles. How is this not a violation of DTCA regs?
Jennifer Carroll last edited by
This forum is intended for discussion relating to general application of the code and regulations. It is not intended for performing reviews of existing pieces. I have not seen the particular ad referred to in your question.Nonetheless, readers should note that it is permissible to discuss the therapeutic use of Schedule D products (such as vaccines) in DTC advertising IF fair balance is provided. You can refer to the Health Canada Interim Guidance "Fair Balance in Direct-to-Consumer Advertising of Vaccines".