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227 - Just saw a tv ad on CANADIAN tv (Sportsnet) for zostavax, referring viewers to zostavax.ca and it very obviously promotes it for prevention of shingles. How is this not a violation of DTCA regs?
DTCA/I, consumer secondary audience
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This forum is intended for discussion relating to general application of the code and regulations. It is not intended for performing reviews of existing pieces. I have not seen the particular ad referred to in your question.Nonetheless, readers should note that it is permissible to discuss the therapeutic use of Schedule D products (such as vaccines) in DTC advertising IF fair balance is provided. You can refer to the Health Canada Interim Guidance "Fair Balance in Direct-to-Consumer Advertising of Vaccines".
