242 - If we were to develop an unbranded DTC help-seeking ad (in which the pharmaceutical sponsor WOULD NOT be disclosed) - can the ad link to a DTC, disease-state website, in which the pharmaceutical sponsor IS disclosed? The disease-state website has been previously approved by PAAB.

  • A tool meeting all the requirements of a Help-seeking announcement from the Health Canada policy document "The Distinction Between Advertising and Other Activities" (e.g. no mention of the company name or product) may direct patients to a web consumer brochure meeting all the requirements of that same Health Canada document. A consumer brochure may mention the company name.