The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB),
including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB
correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system.
Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly
prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.
242 - If we were to develop an unbranded DTC help-seeking ad (in which the pharmaceutical sponsor WOULD NOT be disclosed) - can the ad link to a DTC, disease-state website, in which the pharmaceutical sponsor IS disclosed? The disease-state website has been previously approved by PAAB.
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A tool meeting all the requirements of a Help-seeking announcement from the Health Canada policy document "The Distinction Between Advertising and Other Activities" (e.g. no mention of the company name or product) may direct patients to a web consumer brochure meeting all the requirements of that same Health Canada document. A consumer brochure may mention the company name.
