252 - Do they have a PAAB expiration of 1 year (i..e, do we need to renew annually)?

DTCA/I, consumer secondary audience
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  • Jennifer Carroll

    Yes. Here is an excerpt from the October 2010 PAAB Newsletter (at that time called the "PAAB Review"): "We encourage you to show the PAAB logo on all material reviewed to acceptance (HP) or to no objection (DTC). The new DTC codes are CA for advertising and CI for information. The clearance period is for 12 months and please submit a renewal request if you wish to use the advertising for longer than 2 months. Two month extensions for exceptional circumstances can be granted by the commissioner".

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