The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB),
including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB
correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system.
Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly
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252 - Do they have a PAAB expiration of 1 year (i..e, do we need to renew annually)?
DTCA/I, consumer secondary audience
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Yes. Here is an excerpt from the October 2010 PAAB Newsletter (at that time called the "PAAB Review"): "We encourage you to show the PAAB logo on all material reviewed to acceptance (HP) or to no objection (DTC). The new DTC codes are CA for advertising and CI for information. The clearance period is for 12 months and please submit a renewal request if you wish to use the advertising for longer than 2 months. Two month extensions for exceptional circumstances can be granted by the commissioner".
