Headline Claim
-
- We question the headline claim as it is broad, misleading and over-promising. Kindly revise the headline to reflect the data provided (s.2.1, s.3.1).
-
@mef Page 1 of 3
-
Goes beyond the outcomes in the product monograph
Image has to reflect data (extended years of life) and cant create an link to QoL outcomes
Need to speak to absolutes -
email envelope and APS are technically reviewed separately so no claims can be made without full balance.
Study and product also can't be mentioned together
ie. Nothing can 'trigger' a need for fair balance