Ad Placement
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- Page 1: Please confirm the targeting and ad placement for this APS. We question the targeting of certain medical specialities as being off-label (e.g. colorectal cancer). Also please ensure ad placement does not appear alongside unbranded content or has no off-label implications. If it is digital, please ensure appropriate gating mechanisms are in place to limit access to verified HCPs (see guidance "Gating on Gating Mechanisms for HCP Targeted Digital Assets").
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all claims must have an attitude of caution and need to be inclusive of all incidence
Cannot cherry pick data
important to have "clinical significance has not ben established" for non clinical claims