Arradican logo with tagline (in fair balance)
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- Tag line for the logo is a claim "ArradiCAN can" is an unsubstantiated one. (s. 2.4)
The ArridanCAN logo lock-up is problematic for 2 reasons. First, "ArradiCAN can..." implies an absolute, in that they are saying definitively that the product CAN make a difference. Secondly, the ellipses (...) after the word "can..." implies that ArridiCAN can do anything that the reader imagines possible. So the product is implying that they are potentially a cure-all. As in, ArradiCAN can....cure world hunger. Or "ArradiCAN can...eradicate all cancers."
- The ellipses eludes that ArradiCAN is able to result in a infinite amount of outcomes (which is unsubstantiated) (s. 2.4)
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Resubmitted with tagline removed.