Clinical and Non-clinical Claims
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- Page 2: We question the entire placement and associated copy under "Hope Together" as clinical and non-clinical data should be adequately separated and visually distinct. If non-clinical data is to be presented, please reposition toward the end of the APS (s.2.6.2, 5.10).
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Aim to move Hope Together section to bottom.
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All claims have to be applied to the product or otherwise specified
claims cant be superlative unless they can be supported
All visuals must not be implicative of other claims
Need medreg letters to support non-clinical claims