Fair Balance
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- Page 2: Claims of efficacy and safety require HFB. Please replace MFB with HFB. Please revise along with copy "low incidence" as it is misleading (s.2.1.2.) (Please see: Guidance on Base Fair Balance Level Selection and Placement).
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Agree. Change to HFB and remove low incidence, and correct the percentage
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Fair balance is meant to signify the end of a piece with exception of references and footnotes
FB must be >=75% of size of copy
Any clinical claim must have high level fair balance (unless its a journal ad but has to lead to high level)