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  4. 378 - Creating a website which makes reference on use of botox and latisse. Both are prescribed drugs. Does this create an issue with Health Canada guidelines? We are not advertising the products but reference them as to what they can do for patients as well as the possible side effects.
The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB), including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system. Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.

378 - Creating a website which makes reference on use of botox and latisse. Both are prescribed drugs. Does this create an issue with Health Canada guidelines? We are not advertising the products but reference them as to what they can do for patients as well as the possible side effects.

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  • Jennifer CarrollJ Offline
    Jennifer CarrollJ Offline
    Jennifer Carroll
    wrote on last edited by
    #1

    You appear to be promoting the sale of the product, which is advertising by the definition in the Food & Drugs Act. Therefore, Health Canada guidelines would apply. To help you understand what is advertising by legal definition, please refer to the Health Canada policy document "The Distinction Between Advertising and Other Activities" that is available on their web-site.

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