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  3. Guidance on Code Application
  4. Real World Evidence (RWE)
  5. Guidance on Real-World Evidence/Data

Forum Update: Supporting Community-Led Discussion

The forum was created as a space for shared learning and peer support, and as the community grows, we want to lean more fully into that purpose.

Going forward, PAAB will be taking a more listening-first role in forum discussions. Rather than responding immediately to every question, we’ll be encouraging members to engage with one another, share experiences, and help build collective understanding. PAAB will continue to monitor conversations and will step in to:

  • Correct any misunderstandings
  • Provide guidance when questions remain unanswered after a few days
  • Support discussions where official clarification is needed

Our goal is to foster a collaborative, trusted community where knowledge is shared and strengthened by everyone’s contributions.

Thank you for being part of the conversation.

Guidance on Real-World Evidence/Data

Scheduled Pinned Locked Moved Real World Evidence (RWE)
externalrweguidanceguidance documentformat requirements
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  • D Offline
    D Offline
    devadmin
    wrote on last edited by
    #1

    Please share your questions and comments on the guidance for the inclusion of real-world evidence and data in advertising pieces.

    K 1 Reply Last reply
    0
    • Jennifer CarrollJ Jennifer Carroll pinned this topic on
    • D devadmin

      Please share your questions and comments on the guidance for the inclusion of real-world evidence and data in advertising pieces.

      K Offline
      K Offline
      kshulist
      wrote on last edited by
      #2

      @admin

      Hi there, under the subhead "APPROACH FOR PRESENTATION OF RWE/RWD IN APS", the link within the following sentence does not seem to work for me: "For a list of some of the key relevant resources & guidances CLICK HERE."

      It doesn't appear to be a hyperlink for me. I've tried different browsers with the same result - could you please advise where that link was directing to?

      Thank you!

      Jennifer CarrollJ 1 Reply Last reply
      0
      • K kshulist

        @admin

        Hi there, under the subhead "APPROACH FOR PRESENTATION OF RWE/RWD IN APS", the link within the following sentence does not seem to work for me: "For a list of some of the key relevant resources & guidances CLICK HERE."

        It doesn't appear to be a hyperlink for me. I've tried different browsers with the same result - could you please advise where that link was directing to?

        Thank you!

        Jennifer CarrollJ Offline
        Jennifer CarrollJ Offline
        Jennifer Carroll
        wrote on last edited by
        #3

        @kshulist Link should be live now. Thanks for pointing that out.

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        The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB), including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system. Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.
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