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Evidence for making a "trusted/supported by doctors" statement
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What evidence is required to say something similar to "Drug X: trusted by HCPs"?
Is a reference demonstrating that the drug is the top prescribed among the drug class enough?Hello @emc070
“Trusted” accords a status to the HCP’s choice to prescribe. This has both efficacy and safety implications which are not substantiated. It would also not be acceptable to equate a HCP’s choice to prescribe a product to their “trust” in said product. This type of claim would not be acceptable. Remember that market experience data should not be given clinical implications or equated to “trust” in the product.
