How does Consumer Advertising for a Patient Support Program work?
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We're thinking of creating a wall hanging poster for a client, intended to be hung up in a doctors office. It would be used as a way to get patients prescribed that drug to sign up for the Patient Support Program.
A lot of the DTC questions I see on here relate to promoting the drug - how does it differ for promoting the drug's Patient Support Program? Thanks! -
In this specific scenario, there is more to consider than the message. While the intended audience are patients prescribed a drug within an HCP controlled space, the waiting room/examination room area is also a direct to consumer space, i.e. individuals that have not been prescribed the drug will see the poster. As such, both the DTC regulations and the PAAB code will apply and as patient directed information, the poster would be generally subject to PAAB review. Note that both sets of regulations are applicable whether the message is for the promotion of the drug or promotion of the patient support program. The main DTC regulation to note is that the message may not allude to therapeutic use. Please see our website resources for the relevant regulations.
