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  3. Combining RMM and Branded Materials
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The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB), including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system. Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.

Combining RMM and Branded Materials

Scheduled Pinned Locked Moved PAAB Q&A
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  • S Offline
    S Offline
    Supraja
    wrote on last edited by
    #1

    Dear PAAB,

    We would like to combine a branded patient brochure and a branded patient risk management measure (approved by Health Canada and PAAB) together into a folder for dissemination to patients.
    Since both pieces are non-promotional and would only be provided to patients already on the medication by their prescribing physician, can you advise if this would be compliant?

    In the same context, can you please confirm that the folder in question be exempt from PAAB review if it only featured the brand logo with a simple label like Patient Materials?

    Jennifer CarrollJ 1 Reply Last reply
    0
    • S Supraja

      Dear PAAB,

      We would like to combine a branded patient brochure and a branded patient risk management measure (approved by Health Canada and PAAB) together into a folder for dissemination to patients.
      Since both pieces are non-promotional and would only be provided to patients already on the medication by their prescribing physician, can you advise if this would be compliant?

      In the same context, can you please confirm that the folder in question be exempt from PAAB review if it only featured the brand logo with a simple label like Patient Materials?

      Jennifer CarrollJ Offline
      Jennifer CarrollJ Offline
      Jennifer Carroll
      wrote on last edited by
      #2

      Hi @supraja

      When a Risk Management Measure/Tool (RMM/T) is intended to be distributed with any other PAAB reviewed pieces, the entire package is considered in context and should be submitted as a separate PAAB review/opinion. We are unable to comment on the compliance of the proposed APS without assessing the content of the APS and suggest submitting for review or an opinion. During the review, we would be able to provide advice on the acceptability of the APS content and its linkages. Any folder intended to be combined with an RMM/T is also subject to PAAB review. Please see our guidance document on RMM/RMTs for context of use and other information.

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