Branded Website vs Corporate Website URL

[kellyyefet]

I am wondering what the relationship can be in the corporate domain vs the branded website.

For example, can they share elements like:

Branded Website = www.products.paab.com
Corporate Website = www.paab.com

Branded website will not link to corporate website and corporate website will not link to branded website. However, both will include "paab" (i.e company name) in the URL.

Thanks!

[Jennifer Carroll]

Hey @kellyyefet

Theoretically, there is no reason that the company name cannot appear in both URLs. Note that if the branded site URL is intended to be the gating mechanism, it should be something that is NOT easily guessed, so this (www.products.paab.com) may be hard to defend. If that is not the case, there is no obvious issue with using the sponsors name in both URLs.

[kellyyefet]

@jennifer-carroll This is helpful, thank you. What do you mean by 'if it's mean to be gated'. It's a soft gate for our brand.

Also, where is the PAAB guidelines can I read more about the policy here?

[Jennifer Carroll]

Hey @kellyyefet

We were unable to locate the quote “if it’s mean to be gated” in the above copy and therefore cannot comment on what is meant by it.

The possible forms of gating are outlined in the gating guidance document which can be found on the PAAB website under resources. To clarify “Note that if the branded site URL is intended to be the gating mechanism…” in our previous response, we were referring to the context where de-indexing is the form of gating. If this de-indexed URL is acting as the gate for your brand it would not likely meet the requirements. Note that “soft gate” is not a term that PAAB or Health Canada use. A website which contains information which goes beyond what is allowable in the consumer space requires a gate which ensures access is limited to the intended audience.