Using specialty name in CTA (call to action) in an APSS
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The CTA 'talk to your doctor' is often used within branded APS. Is it allowable to use 'Talk to your [INSERT SPECIALTY]' for example 'Talk to your urologist'? Can the CTA refer to any other HCP specialties?
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Hey @elena
A message of “talk to your doctor” or “talk to your healthcare provider” or “talk to a healthcare professional” can all be considered in both branded patient information pieces and branded direct to consumer (DTC) pieces as they are broad and all encompassing. When you state a specialty, there are implications. For branded patient information pieces, there will be considerations about the specialty that the patient is being directed to in the context of the brand. For example, we’d likely question “talk to your urologist” in the context of a cardiovascular product. This would be assessed during the review process.
For branded DTC pieces, it would not be acceptable to specify a specialty as this would suggest therapeutic use in violation of the Food and Drugs Act.
