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Forum Update: Supporting Community-Led Discussion

The forum was created as a space for shared learning and peer support, and as the community grows, we want to lean more fully into that purpose.

Going forward, PAAB will be taking a more listening-first role in forum discussions. Rather than responding immediately to every question, we’ll be encouraging members to engage with one another, share experiences, and help build collective understanding. PAAB will continue to monitor conversations and will step in to:

  • Correct any misunderstandings
  • Provide guidance when questions remain unanswered after a few days
  • Support discussions where official clarification is needed

Our goal is to foster a collaborative, trusted community where knowledge is shared and strengthened by everyone’s contributions.

Thank you for being part of the conversation.

Use of actual patient images

Scheduled Pinned Locked Moved PAAB Code
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  • L Offline
    L Offline
    laraholmes
    wrote on last edited by
    #1

    Would it be possible to include before and after patient images of a patient from a product's pivotal trial only in an APS? Or would data reflecting what the images are showing (e.g., skin clearance) be required to "quantify" the images?

    Jennifer CarrollJ 1 Reply Last reply
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    • L laraholmes

      Would it be possible to include before and after patient images of a patient from a product's pivotal trial only in an APS? Or would data reflecting what the images are showing (e.g., skin clearance) be required to "quantify" the images?

      Jennifer CarrollJ Online
      Jennifer CarrollJ Online
      Jennifer Carroll
      wrote on last edited by
      #2

      Hey @laraholmes

      All claims, whether implicit (e.g., conveyed through visuals) or explicit, must be supported within the piece. For "before and after" images, data must be provided to quantify the magnitude of the effect suggested by the visuals and should appear at or before the images. Additionally, the images must accurately reflect the data presented, rather than showcasing the best-case outcomes observed in the study.

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      The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB), including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system. Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.
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