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The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB), including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system. Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.

Logo and therapeutic area

Scheduled Pinned Locked Moved Claims & Support/References for Claims
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  • M Offline
    M Offline
    mimi77
    wrote on last edited by
    #1

    If an APS only contains the drug logo (or brand name) and the general therapeutic area (not the indication), would this necessitate the indication statement and lowest level fair balance?

    For example, if a drug was indicated for psoriasis, could we have an APS with ONLY the drug's logo and a callout saying "For additional info, contact dermatology@support .ca"?

    Also, per PAAB code s1.5, can you clarify that this would be exempt to PAAB review?

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    • Jennifer CarrollJ Online
      Jennifer CarrollJ Online
      Jennifer Carroll
      wrote on last edited by
      #2

      Good Afternoon @mimi77

      Please see PAAB Q&A 173, 467, 729.

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