IQVIA data for #1 claim for a province
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Would a DOF from IQVIA claiming leadership and supporting that a brand has a minimum lead of at least 5% (absolute) over all other products in the same category during the most recent 12-month period and during each of the last 6 consecutive months be sufficient, or do you require the data itself? Secondly, can a claim be made for market leadership in a specific province "#1 dispensed XXX in Ontario with cardiologists" be possible if the data supports it?
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Please see PAAB Code section 3.4, and 4.2.2 as well as PAAB resource PAAB Guidance Documents for Market Share Claims in Advertising and Retention and Market Share Claims. The reference to "data" within these resources is to the data itself. An attestation letter alone is insufficient.
If a claim of #1 within a province can be supported by high quality data from a recognized source with acceptable methodological practices to reach such a conclusion, we can consider the claim. The piece would be required to have restricted distribution to the province mentioned.
