178 - Does an ad for a medical imaging contrast agent need to be PAAB approved?
Jennifer Carroll last edited by
Yes. The Code applies to all healthcare product advertising directed to healthcare professionals. This includes products for in vivo use in the diagnosis of disease/disorder or abnormal physical state. PAAB code section 1 describes the scope, section 1.8 defines healthcare products within the context of that scope. Also see PAAB code section 6.6 for exemptions.