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178 - Does an ad for a medical imaging contrast agent need to be PAAB approved?
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Yes. The Code applies to all healthcare product advertising directed to healthcare professionals. This includes products for in vivo use in the diagnosis of disease/disorder or abnormal physical state. PAAB code section 1 describes the scope, section 1.8 defines healthcare products within the context of that scope. Also see PAAB code section 6.6 for exemptions.
