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Brochure holder with just a logo holding a PAAB approved APS
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Hello! Would a brochure holder that only contains the brand logo and PSP logo be exempt from PAAB review? No claims or other content will be included. The brochure holder will hold the brands patients brochure that was approved by PAAB.
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Hello @mimi77
Promotion of a patient support program through the presentation of the program name and logo does not fall under the exemption criteria and links the brand logo to promotion of a company service (PSP logo) (Code section 7.5). Additionally, program names often have implications for the brand such as alluding to therapeutic use. Exemption is limited to brand name and logo in a context not linked to therapeutic or promotional messages per Code section 1.5.
