189 - Dear PAAB: We have a HCP-directed APS for a congress announcing "Company A name" and "Product B name" are "now here" in Canada. An offer to "visit at Conference Booth XXXX" is included. There are no further product / therapeutic claims. Is this exempt from PAAB preclearance review, as per the "now available" exemption in S6.6?; and If so, may we include product branding elements / visuals and maintain exemption? Thanks!

  • The specific examples listed in PAAB code section s1.5 would be considered exempt. When using alternate copy and/or adding visuals, I suggest submitting a written opinion request for exemption (i.e. we'd need to view the specific piece for assessment).