Promotional activities on-line
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Hello,
Could you please advise whether listing prescription products by product name, strength, and Drug Identification Number (DIN) on this website would be considered a promotional activity?
https://lesproduitsduquebec.com/
To encourage the local economy, consumers are looking to buy more and more Quebec products. To promote this growing trend, the Quebec government has supported the creation of Les Produits du Québec, a non-profit organization (NPO). This organization aims to recognize and promote Quebec products. -
Hey @Pauvian
Advertising in a consumer space must meet the consumer regulations (i.e. does not exceed name, price, quantity for prescription (Rx) products or treatments for schedule A diseases). We would advise against including the DIN as this is a standard mechanism for gating patient information. Including the DIN would require assessment of all patient sites for the product to ensure this list is not promoting the password to the general public.
Note that the question is in response to a “list”. The website appears to contain additional elements (such as pictures) which may render the site in non-compliance. We’d recommend submitting for an opinion in order to fully assess the complexities of the proposed activity.
