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  3. Clarification on Product Available now! message in the APS
The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB), including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system. Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.

Clarification on Product Available now! message in the APS

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  • S Offline
    S Offline
    Supriya
    wrote last edited by
    #1

    Hi, I would like to confirm whether a sell-sheet containing new product availability information is subject to PAAB review if it includes the name of a third-party program for ordering the product.

    Thanks

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    • Jennifer CarrollJ Offline
      Jennifer CarrollJ Offline
      Jennifer Carroll
      wrote last edited by
      #2

      Hey @Supriya

      This appears to be a specific question about a specific piece. Copy around “new product availability” is broadly open to interpretation. PAAB would also need to see the third-party program site to assess the combination of all messaging within the piece and the linked content. We suggest submitting for an opinion.

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      • S Offline
        S Offline
        Supriya
        wrote last edited by
        #3

        Thank you @Jennifer-Carroll!

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