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  3. Promoting a specific clinic in a branded APS
The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB), including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system. Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.

Promoting a specific clinic in a branded APS

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  • C Offline
    C Offline
    copycallosum
    wrote last edited by
    #1

    We're wondering if there would be any issues in mentioning one or two clinics where our Rx pharmaceutical product can be administered (infused) in an HCP-facing APS. The goal is to connect HCPs with clinics in their area where the product in question can be infused, removing the guesswork in directing their patients where to go once the product has been prescribed. This APS would be product-branded, so we understand it would be subject to PAAB review and approval; we're just wondering if including mention of a few clinics is possible in such a context. (Also, of note, it would not be an exhaustive list of clinics...we would just be highlighting a couple.) Thank you!

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