HCP "pro" website submission requirements
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Companies have created "pro" websites where they house information on disease states (educational content) as well as products and we understand that the website "shell" with the "common" information will be one submission and each product page would be its own submission. My question is about disease state information/medical education. If a company wants to include CME content on a page of the website (completely separate from the product page/information), does it need to be submitted to PAAB to determine if it would be exempt? I've seen on one website that has this type of set-up that the website "shell" and product pages have the PAAB logo, but the disease information page does not.
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Hi @laraholmes
We can’t speak to specific reviews or the context or understanding of the website you’re referring to. In the absence of context required to provide specific direction, as a general rule of thumb, when you link advertising and non-advertising, everything becomes advertising and should meet the advertising regulations. PAAB can assist during the reviewer process to help create separation between branded and unbranded content as well as links to additional educational materials.
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@Jennifer-Carroll Thank you!
