HCP-targeted ads in DTC spaces
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Can a digital ad on a platform available to consumers but targeted to HCPs (i.e., an HCP-targeted ad on LinkedIn) include both brand name & a brief message about new study data being available (including the study name) be included in the ad if there is sufficient space for fair balance?
If this is too specific, can you provide guidance or clarity around the limits of what can be said in branded APS that are targeted to HCPs but appear in DTC-accessible spaces like LinkedIn?
Thank you so much,
Maryssa -
Hey @Maryssa
Any ad which appears in the consumer space (even when limited through targeting based on interests or profession), are subject to the direct-to-consumer advertising regulations. Link to therapeutic use through study design, name, description, fair balance, or any other form, would not be acceptable since it would contravene Section C.01.044 of the Food and Drugs Act and Regulations which does not permit advertising of prescription medications to the general public beyond name, price and quantity.
