Responsive search ads
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Hello PAAB,
We are creating responsive search ads. Per this guidance document: https://www.paab.ca/resources/pdfs/Guidance On Submission Process and Format Requirements - EN 07.22.pdf (page 20, section E) it does not sound like we are required to submit the list of keywords for google responsive ads. Can you please confirm if this is the case?
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Hello @Maryssa
Great question as I can see where there might be some lack of clarity. The description of the “responsive ads” was intended to address the unique nature of these “small space ads”. Other parts of the Code and submissions guidance (including the Guidance document for Online Activities) continue to apply when there is targeting and/or keywords that cause the ad to surface. We have included the SEM and SEO in the same review efile as the Google responsive ads.
This previous PAAB Q&A also covers some general principles which may be useful.
