Websites for controlled drugs
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Assuming that a url is only provided via a PAAB-approved APS, if a website is being designed for a controlled drug, are there any differences in what is allowable versus for a prescription product. For example, can the brand name be on the gate page, can there be a patient section (DIN gated) where the contents of a PAAB-approved Patient Brochure are provided? Are there any specific restrictions that affect controlled drugs when it comes to websites?
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Hey @charlton
Great question. You can provide a link to the HCP and to the patient. On the landing page, you can present the product name and the DIN login or HCP verification login. The site cannot link back to the parent company site or any site containing the PM. There should be no logo or promotional content on the pre-gate landing page. You also cannot use Search Engine Marketing (SEM).
