216 - Would a RX script pad require PAAB approval? The pad will contain taglines from a PAAB-approved ad. Thank you.

  • PAAB pre-clearance requirements apply irrespective of the format/media. If it is drug advertising and it is directed to HCPs, it is PAABable. In your case, we would review the tagline in its current context. Note that fair balance requirements would apply. We'd also urge the manufacturer to ensure that distribution of this "Rx script pad" does not contravene the Innovative Medicines Canada code. PAAB does not adjudicate the Innovative Medicines Canada code but we are aware of prior rulings relating to Rx pads.