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  2. PAAB Q&A
  3. FYI post-approval change/preclearance exemption/what requires review/PAAB scope
  4. 216 - Would a RX script pad require PAAB approval? The pad will contain taglines from a PAAB-approved ad. Thank you.
The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB), including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system. Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.

216 - Would a RX script pad require PAAB approval? The pad will contain taglines from a PAAB-approved ad. Thank you.

Scheduled Pinned Locked Moved FYI post-approval change/preclearance exemption/what requires review/PAAB scope
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  • Jennifer CarrollJ Offline
    Jennifer CarrollJ Offline
    Jennifer Carroll
    wrote on last edited by
    #1

    PAAB pre-clearance requirements apply irrespective of the format/media. If it is drug advertising and it is directed to HCPs, it is PAABable. In your case, we would review the tagline in its current context. Note that fair balance requirements would apply. We'd also urge the manufacturer to ensure that distribution of this "Rx script pad" does not contravene the Innovative Medicines Canada code. PAAB does not adjudicate the Innovative Medicines Canada code but we are aware of prior rulings relating to Rx pads.

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