Canadian product-branded website within the global .com domain
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We have a client whose global team intends for their local product-branded websites (i.e., HCP+patient sites for Drug X) to be hosted within a country-specific subdirectory within the global .com domain. Put more simply, instead of ProductX.ca, the URL for the Canadian Site will be ProductX.com/ca.
ProductX.com would be a US site, so we want to ensure there are no links to it. On the Canadian site, nothing will link to the US ProductX.com. Furthermore, our Canadian HCP and patient materials will link to NEMLUVIO.com/ca (and never NEMLUVIO.com).
We are wondering if there are any problems with this approach. Thank you in advance!
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Happy New Year @dmauri
This appears to be a specific question about a specific project and therefore would not qualify as a general question.
As a general answer to a general question, we would advise that you should consider linkage principles and assess if linking to unacceptable content is occurring. By having the Canadian page as a subdirectory of the US site it looks like a link is being created. If you’d like to have an interactive discussion, please consider PAAB’s new short-call service which is a 20-minute billable session over the phone or web-conference where the specifics of the project can be discussed, and additional guidance can be provided. Please reach out to review@paab.ca to discuss options.
