Forum Update: Supporting Community-Led Discussion
The forum was created as a space for shared learning and peer support, and as the community grows, we want to lean more fully into that purpose.
Going forward, PAAB will be taking a more listening-first role in forum discussions. Rather than responding immediately to every question, we’ll be encouraging members to engage with one another, share experiences, and help build collective understanding. PAAB will continue to monitor conversations and will step in to:
- Correct any misunderstandings
- Provide guidance when questions remain unanswered after a few days
- Support discussions where official clarification is needed
Our goal is to foster a collaborative, trusted community where knowledge is shared and strengthened by everyone’s contributions.
Thank you for being part of the conversation.
Definition of a sell sheet
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Hi there,
When reviewing the marketing of a controlled substance to healthcare professionals—where Health Canada guidance indicates that all claims must align with, and be supported by, the TMA—my understanding is that this guidance does not extend to sell sheets.
Could you please confirm whether this interpretation is correct and, if so, provide a definition of what constitutes a “sell sheet” in this context?
Thanks!
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Hi Adelaide - A 'Sell Sheet' is a broad term, that doesn't appear to be defined in Health Canada guidance documents. Advertising is classified by intent not format, and defined as anything with "the purpose of promoting the sale or disposal of a drug."
So if you're referring to a Pharmacy Order/Info Sheet (containing SKUs or prices not contained in the TMA), while this is still advertising, it may be treated differently if limited to logistical information alone.
s3.2.3.2 of the Health Canada Guidance states that any HCP material regarding opioid use is expected to undergo preclearance, where your specific content will be reviewed.
PAAB offers Written Opinion services, and now Rapid Access Consults, which may help guide development of your specific material.