Navigation

    Forum

    • Register
    • Login
    • Search
    • Categories
    • Recent
    • Popular
    • Users
    • Groups

    306 - Are we able to re-purpose the content for one previously-approved medium (i.e. a poster) into a completely different medium (i.e. a magazine ad) without having the re-submit? Some items might be re-arranged to fit the new sizing.

    FYI post-approval change/preclearance exemption/what requires review/PAAB scope
    1
    1
    66
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as topic
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • Jennifer Carroll
      Jennifer Carroll last edited by

      Content of a previously approved piece may only be re-purposed into a different medium so long as no copy, layout, flow, visual, or functionality changes are made as a result of the re-purposing. Therefore, in response to your specific question, any rearranging of content as a result of resizing will require further review (i.e. the new medium should be submitted in the form of a new eFile). Furthermore, all PAAB code requirements must be maintained in the new medium. For example, if the approved APS was employing middle fair balance on the surface of the journal ad to direct to highest fair balance elsewhere in the publication, simply digitizing the journal ad would not meet the fair balance disclosure requirements. The new medium ad will require either a change in copy (e.g. use of the highest fair balance on the surface of the new medium ad) or a change in functionality (e.g. addition of an electronic link to the highest level FB). Either of these changes would trigger the need for PAAB review.

      1 Reply Last reply Reply Quote 0
      • First post
        Last post