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330 - Does "coming soon" on an approved product require PAAB approval?
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A piece containing only the message "Drug X is coming soon" with absolutely no other message (implied or stated) within the piece AND absolutely no link to therapeutic or promotional messages is exempt. Note that the manufacturer is responsible for ensuring that this message is employed only AFTER the product has been approved by Health Canada. It is prohibited to advertise a drug product prior to Health Canada approval.
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@jennifer-carroll does this also apply to a new indication of an already approved product? In other words, "New indication coming soon"
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Morning @constance
If the product has not received NOC, a manufacturer cannot promote that a new indication is coming soon as this would be off-label promotion.
