Unauthorized Use of Content on this Site: The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB)—including, but not limited to, those available through the PAAB Forum, the PAAB website, and any PAAB correspondence—are specifically intended to assist individuals navigating the PAAB preclearance system. Repurposing or reproducing this content, or using it for model training or any related purposes, is strictly prohibited without the express prior written consent of PAAB. This includes, but is not limited to, the use of such materials in automated systems, machine learning models, or artificial intelligence applications.
703 - Regarding the PAAB Guidance document "Tips relating to inclusion of expert commentary in drug advertising", would the same rationale and requirements apply to patient testimonials?
-
Similar to an expert commentary, a patient testimonial is basically a single person’s opinion. An individual’s opinion alone is not considered sufficient evidence to support product claims in advertising (PAAB Code section 3.1.3). As explained in the tips document, the caveat to this is if the individual’s opinion/patient testimonial is consistent with evidence or with consensus opinion from an independent, authoritative source that meets the standards of the PAAB Code. The supportive content must be presented prominently in close proximity to the individual’s opinion within the piece and the individual’s comment must meet the standards of the PAAB Code (e.g. must not be absolute, must not be disparaging, etc.).
