Forum Update: Supporting Community-Led Discussion
The forum was created as a space for shared learning and peer support, and as the community grows, we want to lean more fully into that purpose.
Going forward, PAAB will be taking a more listening-first role in forum discussions. Rather than responding immediately to every question, we’ll be encouraging members to engage with one another, share experiences, and help build collective understanding. PAAB will continue to monitor conversations and will step in to:
- Correct any misunderstandings
- Provide guidance when questions remain unanswered after a few days
- Support discussions where official clarification is needed
Our goal is to foster a collaborative, trusted community where knowledge is shared and strengthened by everyone’s contributions.
Thank you for being part of the conversation.
436 - Can a television spot that has run in the United States run in Canada if it has been stripped of all branding and promotional claims, and edited to meet the requirements of a help-seeking ad?
-
I’ll presume from the question that this relates to a prescription product. Canadian’s may have seen the U.S. branded ad. Canadians could therefore link the unbranded Canadian ad to the branded U.S. ad if it has a similar look and feel. This linkage could contravene the section C.01.044 of the Food and Drug Regulations. This might also be difficult to defend from an ethical perspective. We suggest creating an entirely different unbranded ad. Alternatively, you could consider running a Canadian branded ad (rather than a help seeking message) with the same look/feel as the branded U.S. ad BUT limited to name, price and quantity.
