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437 - Is it allowed to do "help seeking announcements" if you are the only prescription product with a specific indication. We would not reference treatments, just talk to your doctor about diagnosis. Thank you for your help.

DTCA/I, consumer secondary audience

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Jennifer Carroll

wrote on last edited by

#1

Yes. Please ensure you follow the guidance for Help Seeking ads in the Health Canada policy document "The Distinction Between Advertising and Other Activities". There should be absolutely no implication that a drug is the sole treatment available.
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