437 - Is it allowed to do "help seeking announcements" if you are the only prescription product with a specific indication. We would not reference treatments, just talk to your doctor about diagnosis. Thank you for your help.
Jennifer Carroll last edited by
Yes. Please ensure you follow the guidance for Help Seeking ads in the Health Canada policy document "The Distinction Between Advertising and Other Activities". There should be absolutely no implication that a drug is the sole treatment available.